What Does “Natural” Really Mean in Beauty Products?
A breakdown of what “natural” really means in beauty products, clarifying common misconceptions and helping readers make more informed, ingredient-conscious choices.
8/4/20251 min read
The term “natural” is everywhere in beauty—but what does it actually mean? In short, natural beauty products are made primarily from plant- or mineral-based ingredients and are minimally processed, avoiding synthetic chemicals, artificial fragrances, and harsh additives.
Unlike “organic,” the word natural isn’t strictly regulated in many countries, including the U.S. That means brands can use it freely—even if only a small portion of the product is truly natural. To be sure you're getting the real deal, look for third-party certifications like ECOCERT, COSMOS, or EWG Verified, and read ingredient lists carefully.
Natural beauty isn’t just about what’s left out—it’s about choosing nourishing, earth-derived ingredients that are better for your skin and the planet.